Overview
Editorial campaign capturing the fall collection through stark contrasts and architectural forms.
Objectives
- —Create striking editorial content for magazine placements
- —Establish brand's minimal aesthetic
- —Deliver assets for lookbook and e-commerce
Our role
Creative Direction · Photography · Production
Concept
Architecture meets fabric. Hard lines, soft drape. Monochrome palette emphasizing texture and form over color.
Production notes
- —Shoot: 2 days · location + studio
- —Crew: Photographer, Assistant, Stylist, MUA, Hair
- —Gear: Medium format digital, prime lenses
- —Lighting: Natural + large diffusion panels
Deliverables
- —45 final retouched images
- —Lookbook layout-ready files
- —E-commerce hero shots
- —Usage: Print, Web, Social (12 months)
Results
Featured in 3 major fashion publications. E-commerce conversion +22% for featured pieces.
Credits
Client: Atelier Moderne
Photographer: Tom Meyer
Stylist: Elena Rossi
MUA: Sophie Laurent
Hair: Marco Vitti
Model: Agency Talent
Producer: Ali Joda
