Heritage Reimagined

Grand Hotel Alpen

2023

Hospitality

Brand Film, Photography

60s

St. Moritz

Overview

A cinematic brand film showcasing luxury hospitality through seasonal transformation and timeless elegance.

Objectives

  • Refresh brand positioning for international audience
  • Create evergreen content for marketing
  • Showcase both property and experience

Our role

Creative Direction · Production · Director · DP · Edit · Photography

Concept

Four seasons, one destination. Heritage meets contemporary luxury. Guest experience woven through changing landscape.

Production notes

  • Shoot: 4 days · across all seasons (archive integration)
  • Crew: Director, DP, 1st AC, Gaffer, Drone Operator
  • Gear: Full-frame cinema, drone, gimbal, primes
  • Lighting: Predominantly natural with minimal augmentation

Deliverables

  • 60s brand film (4K 16:9), 30s cut, 15s teaser
  • 25 lifestyle and property stills
  • Usage: Global, all channels (perpetual)

Results

Direct booking inquiries +31% quarter over quarter. Featured in luxury travel publications.

Credits

Client: Grand Hotel Alpen

Director: Tom Meyer

DP: Tom Meyer

Editor: Ali Joda

Colorist: External Partner

Drone: Licensed Operator

Producer: Ali Joda

Gallery

Heritage Reimagined - Image 1
Heritage Reimagined - Image 2
Heritage Reimagined - Image 3
Heritage Reimagined - Image 4

Timeless luxury hospitality captured across four seasons in the heart of the Swiss Alps.

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