Overview
A luxury brand film showcasing Emirates Premium Economy experience through elegant cinematography and refined storytelling.
Objectives
- —Showcase premium cabin experience and service excellence
- —Create aspirational content for global traveler audience
- —Deliver compelling campaign assets for new cabin class launch
Our role
Creative Direction · Production · Director · DP · Edit · Color
Concept
Elevated travel experience. Comfort meets sophistication. Smooth transitions between ground luxury and in-flight elegance.
Production notes
- —Shoot: 2 days · location + aircraft
- —Crew: Director, DP, 1st AC, Gaffer, Sound
- —Gear: Full-frame cinema, gimbal, slider, controlled cabin lighting
- —Lighting: Soft natural-looking cabin ambience, product detail lighting
Deliverables
- —60s brand film (4K 16:9), 30s edit, 15s social cutdowns
- —Campaign stills for digital and print
- —Usage: Global, all media (12 months)
Results
Strong brand lift and consideration metrics. Featured across Emirates global campaign channels.
Credits
Client: Emirates
Director: Tom Meyer
DP: Tom Meyer
Editor: Ali Joda
Colorist: Tom Meyer
Producer: Ali Joda
